Our Story.

At Alaya Designs, we believe that fashion should be both stylish and accessible. Based in the heart of Amsterdam, our journey began with a simple yet powerful idea: to create modern, popular, and high-quality accessories—like bags and jewelry—that everyone could afford. We saw that many brands charge a premium for the name on the label, but we knew there was a better way.

Our mission has always been to offer premium quality without the hefty price tag. We wanted to bring our customers the best in fashion, without the inflated costs that come with luxury labels. At Alaya Designs, you’re not paying for a brand name; you’re paying for carefully crafted, durable, and on-trend products that fit seamlessly into your everyday life. We pride ourselves on offering affordable luxury—beautiful bags and jewelry that make you feel 

confident and stylish, all while staying within your budget.

Thanks to the incredible support from our loyal customers, Alaya Designs has grown into something bigger than we ever imagined. We’re thrilled to announce that we’re planning to open our very first stores in Amsterdam and Rotterdam in 2025, bringing our affordable luxury to even more people across the Netherlands.

But it doesn’t stop there—we’re seeing a growing demand for our products internationally, and we’re excited to expand beyond the Netherlands to bring our unique designs to customers around the world.

We are deeply grateful for the journey so far and the success we’ve achieved. At Alaya Designs, we remain committed to providing high-quality fashion that’s accessible to everyone. Thank you for being part of our story—we can’t wait to share what’s next!

Affordable. Quality. Style.